The Power of our Values is Distinct

When living a life full of activities, projects, deadlines and other calendar driven things, where can you turn when you ask: “How do I add more meaning to my life?” What can you do when you want to explore the inner meaning, maybe not with as much passion as what is already consuming your life, but at least with some inquiry? Is there something more to life worth pursuing? I think so.

I still remember, when, years ago, a marketing consultant for my business, asked me, in my first assignment, to identify my values. At first, I was puzzled by this request as I was ready for the big idea to implement. But she was right when she said” To build the business, we must begin with you knowing your values, the foundation of who you are and what drives or motivates you.”  I nodded with skepticism as I had no idea of the benefit to looking at my values. She gave me a list of values and told me to identify my top 3 “Oh, that should be easy “I thought, as I looked at the words. But then, as I looked through the list, I found that most of them were significant. How would I choose just three? I did not know my top values.  I do now and for the last 20+ years, every year, I refer to them constantly in both my personal and professional lives. But why?

From that exercise years ago, I learned that values are our guiding principles. They tell us why we are motivated to take certain actions, why we decide to say yes to one thing of seeming import, and say no, to yet another. Our guiding values lead us.  As they lead us, and as we let them guide us, they help us to simplify our lives and pursue that which matters, with passion, purpose and success.

The power in our values is distinct. Think about a person who has had a powerful and positive impact to you, in your life. What is important about them to you? It’s likely a value will come up that is very important to you, one you still key to you today.

Our values act like an inner compass. We decide whether to listen and follow them or not. When we do, we feel more centered; when we don’t, we tend to feel more confused or rudderless.

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