Starbucks Offers More than Coffee and Tea

In his book, Onward, Schultz wrote: “Stick to your values, they are your foundation.” He said these were key to rebuilding Starbucks.

Schultz demonstrated the fundamental benefit to a company having values, and using them to build their presence. “It is our mission to make sure the world sees us through those lenses.” He wrote.

Starbuck’s values are: Community, Connection, Respect, Dignity, Humor, Humanity, and Accountability. “They are visibly evident and often referred to in meetings and prior to key actions.

Values not only impact a company; they also impact our individual lives. What are your values? What role do they have in your life-are they directors in your life, or merely white noise around your life?

In a fast-paced world of deadlines and expectations, where impatience can override wisdom and expediency overrides understanding, values can get swept aside for “later.” This can have disastrous consequences in communication, in decisions and in the choices one makes.

Values are part of an intentional life. They form the foundation of success. Howard Schultz recognized the essential nature of this. Like Starbucks, how do you make your values the cornerstones to your life?

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